Is it OK that "The Scream" is a brand?

Chrysler Museum of Art had an interesting line to walk in its showing of Edvard Munch and the Cycle of Life: Prints from the National Gallery of Art that included the iconic image, "The Scream," On one hand, you have the commercialized version of this image that has been reduced to the level of a SnapChat filter. On the other, you have a powerful testament to human suffering, for which this collection of works gives ample context. One of those is a basis for a sincere conversation about mental health.

When I first arrived at the show, I stopped in the gift shop looking for something to write with. The entryway was dominated by a table of souvenirs of "The Scream." There were figurines, key chains, and toys with sound effects, all featuring the horrified character holding his head in his hands, mouth agape in agony. Just to be clear, "The Scream" is an account by Munch of one of the all too familiar panic attacks that he suffered due to anxiety and addiction issues. This seemed to be an odd thing make into souvenirs the way you would a monument or theme park. Even weirder is the fact that someone might buy such a thing. I purchased a pen with a museum logo and moved on.

There is so much to talk about in the twisted and haunting prints that make up this incredible show, but for my purpose here, I will confine my comments to "The Scream." I sat for a while with this image, reading Munch's own description of the immortalized moment as it was stenciled on the museum wall -

"I was out walking with two friends - the sun began to set - suddenly the sky turned blood red - I paused, feeling exhausted, and leaned on the fence - there was blood, and tongues of fire above the blue-black fjord and the city - my friends walked on, and I stood there trembling with anxiety, and I sensed an endless scream passing through nature."

The beautiful part of Munch's work was the honesty with which he approached tragedy and vulnerability. He treated human suffering as part of everyday life, bringing it out of the shadows and into the stark light of day. Overcoming stigma and having honest conversations around mental health is something we are still working on 100 years later, which the museum alluded to in one corner of the show. A few couches had been assembled, along with a coffee table displaying some pamphlets about local mental health resources. It seemed a bit sparse given the context, but the intention was there.

Especially interesting was a backdrop of "The Scream" set up in the atrium for photos, complete with selfie camera. I sat in the chair ready to take a picture, looking myself in the place of the main character, a person having a panic attack. I honestly could not figure out if this was supposed to be a fun time or a sobering moment of reflection. So many questions...

Do we benefit from being able to laugh at ourselves taking selfies with this painting, or are we trivializing the very topic we claim to be addressing?

Is this helping us to put ourselves in his shoes and have real discussions about mental health or are we using humor to deflect?

What does it mean when we make a keychain out of someone's anxiety attack?

Does the prevalence of this image in popular culture prove its timeless appeal or has it made us numb to its original impact?